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Beauty & RetailGraphicsROAS 4.6×, repeat purchase rate doubled.
Lumière — Beauty Brand & E-commerce Campaign
Rebrand, packaging system and full-funnel social campaign for a D2C beauty label.
Team
5
Duration
3 months
Client
Lumière Cosmetics (Italy)
Industry
Beauty & Retail
The Problem
Beautiful products, forgettable brand: ad creative fatigued in days and repeat purchase was under 15%.
Our Solution
A complete identity and packaging system, UGC-driven creative engine producing 40+ ad variants monthly, influencer kits and post-purchase email flows.
Measurable Outcomes
4.6×
ROAS
15% → 31%
Repeat purchase
40+
Creative variants/mo
27%
Email revenue share