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NonprofitWebsiteRecurring donors up 4.2×, average gift +38%.
GiveWell Trust — Donation & Impact Platform
Storytelling donation site with recurring giving and transparent impact reporting.
Team
5
Duration
3 months
Client
GiveWell Trust (UK)
Industry
Nonprofit
The Problem
One-off donations dominated; donors never returned because they never saw where money went.
Our Solution
Campaign storytelling pages, one-tap recurring giving with Gift Aid, donor dashboards showing per-project impact, and automated thank-you journeys.
Measurable Outcomes
4.2×
Recurring donors
+38%
Average gift
61%
Donor retention
−22%
Processing cost